A website is a source you connect to the whole world; however, Local SEO is optimizing your website for a specific local area. Local SEO helps your business stand out and helps drive more business through online leads.

If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for specific search queries performed by a local audience so customers can reach you out quickly. It also helps select your business more confidently as reviews support the same. Optimizing your local business website is about making sure people find you online and offline.

How does local SEO work?

Typical tasks associated with local SEO are letting Google know — through all kinds of signals — that your business is located in a particular area and wants to be found by customers in that area. The process includes finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.

Once you’re set up with a Google My Business account, you can work on each search engine ranking factor so Google can rank your business high:

• Local Keyword research
• NAP citations and other online mentions
• Creating new content
• Build a strong review profile
• Optimizing your website
• Building local links

What’s the difference between SEO and Local SEO?

SEO (Search Engine Optimization) is the strategy you follow to get your business website to rank high on Google or other search engines when users search for specific keywords.
While local SEO is a sub-discipline of SEO, it aims for higher rankings relevant to their current location.

Local SEO also helps drive people’s decisions in favor of your business. The more information they have about your business before they visit, the more trust they show while using your product/services.

How Local SEO helps your business?

Local SEO helps you get found and grow your company in four key ways:

• It increases your website’s rankings in the local search results.
• It receives the highest level of conversion from prospects to clients.
• It helps mobile users easily find your business, whether in search engines, directories, or social media channels.
• It ensures your business can be found on Google Maps and other navigational apps.